From Anime News Network:
Yasuo Yamaguchi, managing director of The Association of Japanese Animations (AJA), described the anime industry as a "bubble several years ago that burst. The marketplace is on a falling curve due to declining birth rates and the recession." He added that he thinks that the industry is heading from times of surplus toward restructuring. AJA reported that the number of anime television programs rose from 124 in 2000 to a historic high of 306 in 2006. However, that number has since fallen to 288 in 2008. In 2006, a record 60 anime programs premiered in April, but only 30 anime programs were expected to premiere this past April.
The Japan Video Software Association (JVA) reported that domestic sales of Japanese anime releases (on DVD and laserdisc) brought in 97.1 billion yen (about US$982 million) in 2005 and dipped to 95 billion yen (US$960 million) in 2006. In 2007, domestic anime DVD sales fell further to 89.4 billion yen (US$904 million). Even when DVD, Blu-ray Disc, and HD DVD sales are added together, sales of domestic anime releases dropped to 77.9 billion yen (US$787 million) in 2008.
The Japan External Trade Organization (JETRO) estimated that the Japanese anime marketplace in the United States (including character goods) peaked in 2003 at US$4.84 billion. It then fell to US$2.829 billion in 2007. The sales of just anime DVD and videotape releases peaked in the United States in 2002 at US$415 million.
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